SEO Studio Melbourne

SEO Melbourne Blog

A blog of articles related to SEO.

Tag >> web copywriting

Jul 25
2008

Italics - When you should use them

Posted in web copywriting

The purpose of italic typefaces is to aid comprehension by separating off certain words and phrases from their surrounding text. But when exactly should you use italics?

The basic purpose in typesetting a story or article for a book, newspaper or periodical, for print or online, is to enhance understanding of the text and thereby make the reading an easy, pleasant experience.

Roman type is the straightforward, upright type we read everyday in

Jul 05
2008

Some Tips to Improve Slow Website Sales

Posted in web marketingweb copywriting

I've seen it many times. A new entrepreneur is excited because their website just went live after weeks, or even months, of hard work. But the excitement doesn't last long when they see that they have yet to make a sale. Or maybe they've only made one or two. They're not covering their expenses, and they're certainly not making enough to live on.

I make sure to tell them not to worry, because it's happened to all of us. Especially

Mar 27
2008

SEO Copywriting Tips

Posted in web copywritingSEOsearch engine optimisation

It might not seem logical, but a web site that's well-written for human consumption with a little SEO help usually is also well-received by the robots of search engines like Google and Yahoo.

So, what does "well-written" mean? Here are some tips to good SEO copywriting for Google, Yahoo and site visitors.

SEO Copywriting Tips - How to Write Great Web Site Content

  • Keyword research: This topic deserves a whole article
 

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