7 Steps to Building a Successful Web Presence

staff@seostudio.com.au — Wed, 26 Nov 2008 00:00:00 +0100

Doing business in the 21st century will eventually require every company to have a website in one form or another. Whether your site is interactive or simply informational, there are steps you can take to ensure you're on the right track to creating a successful web presence, seven to be exact (at least from our humble perspective).

While following these steps will not guarantee a successful website, it is certainly an intelligent place to start.

1. Perform a Business Analys [...]

Get practical guide to simple affiliate marketing secrets

staff@seostudio.com.au — Sat, 25 Oct 2008 00:00:00 +0100

Whether you do affiliate internet marketing or some other type of work, you are in business to make money. You put in the time and capital to build your affiliate business and you expect to make a positive return on your investment (ROI). Unfortunately for many affiliates, the ROI is all they see. By doing this, they are overlooking a critical factor that could explode whatever online affiliate program they are currently promoting. You see, top online shopping sites never miss this chance.

When not to use email marketing campaign software for digital marketing

staff@seostudio.com.au — Sun, 14 Sep 2008 00:00:00 +0100

Deciding when to end an email marketing campaign software is one subject which many business owners may struggle with on a regular basis. This decision can be difficult both in situations in which the email marketing campaign is enjoying a great deal of success and in situations in which the email marketing campaign is failing.

In general business owners will have to evaluate a number of different criteria to make this decision and there is no one specific formula which will [...]

Smart Search Engine Marketing

staff@seostudio.com.au — Sat, 16 Aug 2008 00:00:00 +0100

Search Engine Marketing, whether it's paid or organic, is a science.

While it is true that you can put together an ad on Google or Yahoo!, pick a few keywords that describe your business, then bid on them and be up and running with a Pay Per Click campaign in a few minutes, the actual process requires considerably more thought. Here are a few key points to consider:

What is the goal of your ad? If you are an e-commerce merchant selling mainline products, you probably want [...]

Italics - When you should use them

staff@seostudio.com.au — Fri, 25 Jul 2008 00:00:00 +0100

The purpose of italic typefaces is to aid comprehension by separating off certain words and phrases from their surrounding text. But when exactly should you use italics?

The basic purpose in typesetting a story or article for a book, newspaper or periodical, for print or online, is to enhance understanding of the text and thereby make the reading an easy, pleasant experience.

Roman type is the straightforward, upright type we read everyday in our newspapers, magazines and books, [...]

Some Tips to Improve Slow Website Sales

staff@seostudio.com.au — Sat, 05 Jul 2008 10:00:00 +0100

I've seen it many times. A new entrepreneur is excited because their website just went live after weeks, or even months, of hard work. But the excitement doesn't last long when they see that they have yet to make a sale. Or maybe they've only made one or two. They're not covering their expenses, and they're certainly not making enough to live on.

I make sure to tell them not to worry, because it's happened to all of us. Especially with a new website. [...]

The Mythical Google Sandbox and How To Escape It

staff@seostudio.com.au — Thu, 03 Jul 2008 00:00:00 +0100

With an article title like this, it almost seems like I am playing the fool by telling you something doesn't exist and then telling you that I will show you how to beat that thing I said does not exist. Maybe I am the fool, or maybe, I have something valuable to share with you today. You be the judge.I Don't Believe In The Google Sandbox.

What Is Google Love?

Google love is the imaginary "feeling" that Google has for the websites in its index. [...]

What To Do When Your Website Does Not Rank Well In Google

staff@seostudio.com.au — Thu, 19 Jun 2008 10:00:00 +0100

Online marketers frequently struggle with the question of how to compete when Google fails to look positively upon a particular website. In this article, I will focus on how to build rankings and drive traffic to your website, using Google and the other search engines.

What Motivates Google's Algorithm

Over the years, many have tried to claim, even in court, that Google was unfairly keeping their website out of the top of Google's search results. But, the truth [...]

Hit the Google's top spots

staff@seostudio.com.au — Fri, 30 May 2008 10:00:00 +0100

Ranking well on Google takes two things, good content and great links. But it's not an even split. Because Google assumes only a page with good content would get great inbound links it puts about 70% of the importance for ranking on links and only about 30% on content. That little bit alone will put you above all those competitors still messing with META tags and spamming keywords. But if you want a huge advantage over the rest of your competition, keep reading. I'm about to show you how [...]

Off-site optimisation for Google

staff@seostudio.com.au — Mon, 05 May 2008 10:00:00 +0100

Optimising for top Google rankings includes a number of factors.
Some of them are off-site.

LINKS
Links are very important in today's Google rankings, but just how many links you need will depend on both the competitiveness of your target phrases and the quality of the incoming links themselves.

Essentially the number one rule of links is to keep it relevant. Topical relevance is very important in order for inbound links to give your site the most value. If the [...]

SEO Copywriting Tips

staff@seostudio.com.au — Thu, 27 Mar 2008 10:00:00 +0100

It might not seem logical, but a web site that's well-written for human consumption with a little SEO help usually is also well-received by the robots of search engines like Google and Yahoo.

So, what does "well-written" mean? Here are some tips to good SEO copywriting for Google, Yahoo and site visitors.

SEO Copywriting Tips - How to Write Great Web Site Content

Keyword research: This topic deserves a whole article [...]

All optimised and going nowhere?

staff@seostudio.com.au — Wed, 12 Mar 2008 10:00:00 +0100

It happens sometimes. Here are some of the common reasons you may not be indexed:

Index Time: It hasn't been indexed yet. The amount of time before the engine indexes your site should be listed on the search engine's submission page, but these aren't always accurate or may be out of date. On the average, index times range from one to eight weeks depending on the engine. Some engines like AltaVista and Inktomi provide paid options if you wish to be indexed more qui [...]

How to Optimise for Google

staff@seostudio.com.au — Wed, 05 Mar 2008 10:00:00 +0100

In today's online world search engine rankings can make your business succeed, and while rankings in Yahoo and MSN are very valuable, their combined market value is still less than that of Google. This makes achieving top rankings in Google that much more important.

In this three-part series on How to Optimise for Google we will touch on a number of important aspects for top Google rankings including website optimisation, links, Google Webmaster tools and a number of other consider [...]

Article Marketing Secrets and SEO Techniques

staff@seostudio.com.au — Fri, 22 Feb 2008 10:00:00 +0100

You won't find many article marketing secrets being given away online, because very few people properly understand the power of this Internet marketing tool. It is more than simply a way of getting links back to your website, but a very powerful tool that if used properly can increase your sales to another level.

If you are provided with "secrets" then they are well known by almost everybody. I will admit that even the "secrets" I am about to tell you [...]

Does your website look like spam to search engines?

staff@seostudio.com.au — Wed, 13 Feb 2008 10:00:00 +0100

Is your website nowhere to be seen in Google? It might be that Google doesn't like your website because it looks like spam.

Check the following list to find out whether your website might look like spam or not.

1. Domain name factors that can indicate a spammy website:

The domain names of spammy websites are often very long and contain many hyphens. Those domain names often contain commercial high value keywords (the keywords for which you recei [...]

Top 10 Search Engine Optimisation Strategies For Your Website!

staff@seostudio.com.au — Wed, 30 Jan 2008 10:00:00 +0100

Although the concept of search engine optimisation can be somewhat complex, there are a number of basic search engine optimisation techniques you can use to improve your organic search results. Keep the following in mind when trying to achieve top rankings for your website.

1. Meta Tags.

Meta tags are simple lines of code at the top of your web page programming that tell search engines about your page. Include the title tag, keywords tag, description tag and robots tag [...]

The Ultimate Guide to Directory Submissions

staff@seostudio.com.au — Wed, 30 Jan 2008 10:00:00 +0100

Submitting to directories is a great way to build links and increase your search engine rankings. In semi-competitive industries it can produce great results. If you add article creation and social media marketing into the link building equation then you can achieve great results for any industry.

The Ultimate Guide to Directory Submissions

Free or Paid Directories?

When choosing directories going for the paid ones can be better, mainly because [...]

New technologies detect black-hat SEO methods

staff@seostudio.com.au — Tue, 29 Jan 2008 10:00:00 +0100

Search engine optimisation methods are divided in two categories: black hat SEO and white hat SEO. Both methods can help you to get high rankings on search engines.

However, one method is likely to get your website banned on search engines and recent developments indicate that websites that use that method will be in trouble soon.

What is white hat SEO?

White hat SEO means that the webmaster doesn't try to trick search engines. White hat S [...]

20 Simple Ways To Get Massive Traffic To Your Web Site

staff@seostudio.com.au — Fri, 25 Jan 2008 10:00:00 +0100

Embarking on an Internet marketing campaign doesn't have to be difficult, tricky or complicated. Here are a few simple ways (twenty in fact) that you can easily implement to get tons of traffic to your site right now!

1) Write articles: believe it or not, this is an incredible tool for driving traffic. Well-written, relevant articles can net quite a bit of activity to your web site. Don't forget to add your URL in your byline. Articles should be 500 to 2,000 words in length. [...]

Dominating the Search Rankings With SEO

staff@seostudio.com.au — Wed, 23 Jan 2008 10:00:00 +0100

To reach the top of major search engines, like Google, you'll need to focus on both on-page optimisation and off-page optimisation. These strategies ensure that your web pages are properly coded and that many third party websites are linking in. Make sure to develop your web pages with proper search engine optimisation techniques. Once you've done so, focus on building links to your website. Links should be formatted properly and generated from high ranking websites (Google PR).

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