What we do

Our services related to search engines

Managing a business online means having a strategy to attract visitors who represent our target of potential customers.

Search engines certainly represent the biggest magnet of traffic on the Internet. They are what people use to find information and choose what to buy.

It is estimated that:

After e-mailing, the pursuit of search engines is the favourite activity online.
81% of websites are found through search engines.
More than 500 million of searches are carried out every day in the world.

The importance search engines have in promoting a website is not given by quantity: it is given by the quality they can bring. Users visit the relevant websites a search engine shows and they are certainly interested in the results.

There are 2 different ways for a website to obtain good quality visits:

To be present at the top of the searches.
The purchasing of advertisements that are paid based on the number of clicks received.

Search engine marketing develops on these 2 points: this is the focus SEO Studio Melbourne is based on.

Consultancy

It is our favourite approach to search engine promotion: work together with the clients analysing their website or projecting it together, finding the best solutions for their needs and studying the strategy to reach their goal.

Details on SEO consultancy

Indexing

It is a service for who wants to give visibility to their website, presenting it to the search engines with a small investment.

Details on SEO professional indexing

Positioning

It is an activity aimed at obtaining a presence on the first pages of a search engine for a certain keyword and content to be found interesting by the users. Even if it is not possible to foresee the position obtained, it consents to obtain medium to long term results and will generate high potential traffic. The website will be well positioned because the structure and content are optimised to make it relevant.

Details on SEO positioning

Pay-per-click advertising

Main search engines like Google and Yahoo offer the possibility to insert promotional messages on the pages for the search results. These advertisements are related to the searches the users do: they must be paid only when a user clicks on it. A pay-per-click campaign allows a website to obtain immediate visibility with an investment the client can decide. It is also possible to choose the type of users we want to show the message to based on language and geographical area. Last but not least, it gives the certainty to have the website showing up for the keywords we decide.
SEO Studio Melbourne can plan your pay-per-click campaign and manage it on your behalf.

Details on PPC advertising

SEO Studio Melbourne