SEO Studio Melbourne

Pay-per-click

SEO Studio manages campaigns of pay-per-click advertising on your behalf.

When using the main search engines, you certainly noticed the sponsored results that show up at the top and right side of the pages. The sponsored results are related to what a user types in when trying to locate a service or product on a search engine, therefore they are a very good means to ensure visibility and qualified visits to your website. The advertisers pay only when their link is clicked: this is why this form of publicity is called “pay-per-click”.

How does “pay-per-click” work?

There are 2 main networks providing pay-per-click promotion:

  • Google Adwords

    The advertisements appear in Google and partner portals like AOL.

  • Yahoo! Search Marketing (ex Overture)

    It provides advertisements on Yahoo, MSN and other portals.
Once signed up on these programs it is possible to manage the pay-per-click campaign through a control panel that allows to write the advertisement, decide the keywords and choose the budget. It is similar to an auction: the more you are willing to pay the more visibility your website obtains.

The advantages of sponsored results

We decided to cut short the way pay-per-click works: reality is much more complex.
To manage a campaign effectively it is necessary to know how the program determines the visibility of the websites and all the actions the program allows to optimise the investment. Besides, it is fundamental to be able to trace the ROI (Return On Investment) to take advantage of this powerful system.

SEO Studio Melbourne is experienced in managing Google Adwords and Yahoo! Search Marketing and offers its consulence or the complete management of your campaign.

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