As everyone knows, Google search traffic continues to grow all the time in Australia. There are basically three ways to advertise on Google and we can help you get more business from all of them. Obviously we can provide search engine optimisation solutions as this is what we are famous for. But did you know we can also help get your business found higher on Google places and monitor or create an Google Adwords account for you.
This is how Google makes their money. The ads you see at the top and down the right side of Google response pages are called Adwords, or sponsored links. Each time someone clicks on these Ads, the person owning the website pays a fee to Google. This can vary from a few cents up to forty dollars. They way your Adwords account is set up has a big bearing on where your advertisement will show on Google and how much you will pay per click. But we know all this so you don’t have to.
One of the best ways to use Adwords is as a short term solution, until your SEO campaign is really working well for you. But then again, there is a lot of money to be made from Adwords visitors, so aggressive marketers will continue to use Adwords, and make as much money from Google traffic as they can.
Google is still working out how best to use their Google maps feature. Businesses that Google think are most relevant or that they are most confident exist in a specific location, will show up on the places listings on a Google response page too. This can be great for trades people, lawyers, accountants, doctors, restaurants and other businesses that generally only get used by local people.
Getting a good map listing is a skill that needs to be applied in a clinical fashion, so that there is no room for doubt in Google’s mind in regards to where your business is. We have a proven strategy that will help you show up above your local competition and in a more prominent place in front of your potential clients who are using Google.